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Supercharge your traffic with our cutting-edge link building strategies

What is Off-Page SEO & Link Building

74% of businesses are lacking an off-page SEO strategy according to industry studies. Without a proper off-page SEO strategy, search ranking is not maximised and businesses miss out on the opportunity to gain the online visibility and presence they deserve. This is why it is so important to implement the right off-page SEO strategies, distinguishing your brand and rising above the competition. One of the best ways to make the most of this is to engage a credible SEO agency to support you in your off-page SEO endeavours.

Why Off-Page SEO Matters

Off-Page SEO is the driving force behind extending your digital horizons. While On-Page SEO focuses on optimizing the elements of your website itself, Off-Page SEO shifts the spotlight to external factors that impact your website’s credibility and search engine ranking. This method is like a vote of confidence from the broader internet community, telling search engines that your website is a trustworthy and valuable resource.

Power of Link Development

Link development, or link building, is a cornerstone of Off-Page SEO. It involves acquiring high-quality backlinks from other reputable websites to yours. Think of each backlink as a recommendation or endorsement. The more authoritative websites that link to your content, the more search engines recognize your website as a reliable source of information. This not only drives targeted traffic but also boosts your website’s search engine rankings.

We have a team of experienced professionals dedicated to crafting a strategic link development plan tailored to your business. We identify influential websites in your industry, engage in outreach campaigns, and create compelling content that naturally attracts backlinks. Our goal is to position your website as an authority in your niche.

Why Building Link Is A Necessity

While off-page SEO might sound like a simple concept, there are several factors involved that work best with the help of an expert agency. An unfamiliar hand could result in detrimental SEO consequences such as receiving an SEO penalty, drop in SEO rankings and your website not appearing on Google. On the other hand, with a proper link building strategy, the benefits abound.
Below are some benefits that showcase why building links is a necessity.

Brand Mentions

Brand mentions are references to another brand’s service or products. They can come in the form of reviews or blog articles and impact the reputation of a brand. By building links, the frequency of your brand mentions increases, generating greater awareness and enhancing your off-page SEO, especially if the links come from trustworthy sites

Increases Ranking

The more credible external websites link back to yours, the better your E-A-T score. With a strong E-A-T score, Google then perceives your website to be of high quality, boosting your overall rankings.


Building links exposes your brand in two ways –awareness from other brands and awareness through SERPs. The first involves users getting to learn about your brand when the website they are visiting links to yours. The second is associated with increased rankings. Proper link building can boost your rankings, thus improving exposure on SERPs.

Link building is critical to your success.

Backlinks, or simply links for short, are one of the most influential and fundamental principles that dictate the way we use the internet. Whether it’s following a search result on Google, clicking on a friend’s social media profile, viewing the source of a Wikipedia entry, or finding related news articles, almost everything we do online is made possible by links and few things are more important to online infrastructure than having credible, reliable links to desirable and essential content. When it comes to SEO – the process of improving your website’s search engine rankings – the concept of backlink building is simple: obtain links from other websites to yours.

There are many reasons why link building is an important facet of SEO in Dubai, but the most direct benefit is that it’s a significant factor in Google’s search algorithm and can dramatically improve your authority and ranking potential if executed well. For search engines, links to your website from third parties are a signal that your web pages offer value to users. If a website adds a link to one of your pages, it’s effectively a vote of confidence that you are trusted for a particular topic or purpose and creates a positive association for your brand. Today, it’s considered one of the most critical aspects of SEO and businesses without a solid backlinking strategy are seeing dramatic slides down the search listings.

Off-Page SEO Services We Do Best

While link building is often crowned the king of off-page SEO, there are other factors that should not be overlooked as well. Below is a list of off-page SEO services we provide beyond building links. When each of these elements are done right, optimising for off-page SEO becomes a breeze.

Backlink Audit

Our backlink audit services include assessing your backlinks. After identifying both poor and quality backlinks, we will develop a strategy to manage them and recommend suitable solutions to you.

Competitor Analysis

One of the best ways to overcome the competition is to first understand them. We perform competitor analysis to evaluate the viability of their SEO practices and develop solutions that will give your business the edge it needs.

Social Media

While social media does not directly contribute to SEO ranking, links shared across social media platforms can influence SEO in terms of building brand reputation, recognition and online visibility.

Content Marketing

Good content is rendered ineffective when it is not made known to any, which is why content marketing is essential. With the right content marketing strategy, your content gains viewers and exposure. Our off-page SEO services include publication outreach, guest posting, and more.

Link Building

From link reclamation to broken link building and unlinked mentions, our link building services ensure that the process of building links is made efficient and seamless, resulting in high quality backlinks.


Citations are online references that feature your business’s NAP. We ensure these details are consistently accurate, allowing Google to showcase the correct information to people searching for your company’s information.

Off Site SEO Ranking Factors

As digitalisation is ever-changing and evolving, it can be challenging for those new to SEO to keep up and adopt the best practices. This is why outsourcing an SEO company in UAE with experts who are aware of the digital landscape and changing trends is highly advisable. At Riversand, these are the current off page SEO ranking factors we take into consideration..

Number of Referring Domains

Referring domains are the links you get from external websites. More referring domains, especially from quality, trustworthy websites lead to higher rankings and organic search.

NAP Citations

NAP citations refer to your business’s name, address and phone number. Having consistent NAP citations across all your online platforms enhances SEO performance.

Link Authority

Link authority refers to the quality of a linking page. Linking pages that have high E-A-T are considered to have high link authority. A variety of online tools exist to determine the URL rating of all referring pages.

Brand Mentions

As its name suggests, brand mentions is when an external website talks about or states your brand name. They can impact the online reputation of your brand. For more positive brand mentions, writing guest posts or doing blogger outreach are great strategies.

Dofollow VS Nofollow

Dofollow links allow search engines to link back to you while nofollow links do not pass authority to the websites they link to. We help you determine when best to use dofollow and nofollow links.

Google My Business

Google My Business (GMB) is a free business profile provided by Google. Including information such as filling in your business description, choosing the right business categories and updating your opening hours optimises your GMB for improved rankings.

Anchor Text

Anchor text refers to the clickable words in a link. Anchor texts relating to the topic of your webpage can influence rankings.


Positive reviews are one of the ways you can enhance your off page SEO performance. Gain good reviews by delivering exceptional service and encourage customers to leave a Google review.


Relevance refers to how relevant a backlink is to you and your brand. For instance, if you are running a bakery and a blog post about baking links back to you, the link is highly relevant. More relevant links can positively impact your rankings.

Social Signals

Social signals refer to a webpage’s social media presence from likes and shares. While not a direct ranking factor, social signals may still influence rankings as brand awareness generation is increased.


Links from web pages with an abundance of organic traffic tend to carry more weight. Online tools can display web pages with high organic traffic to pursue.

Link Building FAQs

An off-page Search Engine Optimisation (SEO) strategy, link building refers to the process of acquiring high-quality hyperlinks on other websites that direct back to your own. As the explanation suggests, these links are referred to as backlinks. It is a key facet of SEO that plays a critical role in allowing the search engine to understand your website and its contents better.
Link building is actually just one element of a good comprehensive overall SEO strategy! Creating a strong library of backlinks is just one way to build up your off-page SEO reach, but it’s the most crucial aspect as it informs any Google or search engine algorithm that your website has quality content worth showing to consumers. This is what pushes your website to the top of search engine research pages (SERPs).

To get the most out of your link building campaign, it is recommended to complement it with other off-page SEO strategies such as Google Ads or social media marketing, as well as on-page SEO strategies including content marketing and optimising the quality of your on-page content with premium content writing.

Every business deserves to be fairly represented. Libellous comments made about your product or service or company itself can damage your business reputation, deterring prospective customers and in turn, lead to fallen revenues. All of these may take years to recover, if at all. Protecting your business reputation is key in maintaining your position and competitive advantage in an increasingly online marketplace.

White-hat practices are the (good) opposite of black-hat strategies and are a great way to organically optimise and boost your website’s digital profile! White-hat link building ensures that your backlinks are Expert, Authoritative, and Trustworthy (‘EAT’) so that search engines can organically boost your rankings further up SERPs. White-hat backlinks follow SEO best practices, and keep both your strategic business goals and the overall user experience in mind.

Here at First Page in Singapore, we believe that white-hat link building practices form the backbone of a comprehensive and effective long-term digital marketing strategy. We only use white-hat links to ensure the longevity of your campaign success while boosting your credibility with search engines. Our digital marketing specialists are constantly fine-tuning our SEO approaches to keep up with the latest search engine algorithm updates so that you can gain long-term organic traffic and build a good reputation with your online audience.

While you can technically build links to all kinds of websites, the best type of pages for successful and high-quality link building are ‘E-A-T’ pages – Expert, Authoritative, and Trustworthy. ‘EAT’ links may include internal links within your same domain or links to topic-specific websites or organisations (e.g. the professional organisation your company belongs to).

There are 3 main types of backlinks you can build: Natural Links, Manually Built Links, and Self-Created Links. We use a variety of backlink types when optimising your site, always with the intention to help you build domain authority and establish your website’s credibility on the worldwide web. As the #1 SEO agency in Dubai, we firmly believe in generating visible, real links to your website and creating longevity for your brand’s online presence.

Both link building and PPC can help drive your website to the top of SERPs, but they take different strategies to do so. Pay-Per-Click (PPC) campaigns are paid traffic, such as Google Ads, that will enable your website to appear at the top and bottom of SERPs. This helps you immediately reach consumers who are already searching for products or services related to your brand, ensuring you can drive massive traffic to your website and generate new sales leads.

PPC is separate from search engine marketing (SEM) which is a broader category under which SEO and backlinks fall under. With SEM strategies, the long-term goal is to establish credibility and authority for your website so that it organically appears at a higher ranking in SERPs. This means that when people search for products or services related to your brand, your website will organically appear higher in SERPs without the use of paid traffic.


‘White-hat’ and ‘black-hat’ are used in the digital marketing industry to describe how ethical certain link building, SEM, or SEO practices are. Black-hat practices exploit shortcuts, bots, or other hacks to boost your website’s SERP ranking in a short period of time, but may not actually be helping you reach out to the audience you want to connect with. Black-hat backlink strategies include Private Blog Networks (PBNs) that post spam content that does not meet the criteria for a trustworthy or credible link, link farms, or hidden links in your anchor text.

While these strategies might give you an initial impression of success, search engines such as Google actually penalise your website for employing such tactics. In the long run, black-hat strategies lower your website’s credibility with Google as well as with users, and can negatively impact your brand image.


Referral traffic is a type of traffic that arrives at your website through another source. This includes links on social media, YouTube ads, and backlinks. Your referral traffic can tell you a lot about the types of users who are drawn to your products or services, or about the types of websites that deem it significant to link to your pages. Search engines such as Google or Bing also use referral traffic as a signal of how reliable or trustworthy your backlinks are – so it’s important to build links that help boost the quality of your referral traffic!